For over a decade, Pooja Saxena has meticulously documented, annotated and geo-tagged public lettering made by analog means from around India. This work has taken the shape of India Street Lettering, an archive of shared typographic culture.
As of early 2025, India Street Lettering showcases signs from sixteen cities, and in eleven scripts, making it an invaluable resource for studying the limits of experimentation and legibility in local scripts across regions.
Featured collections
Recent sightings
Featured
Blogs
Latest publications, type walks and exhibitions in long form writing.
In Pursuit of Typographic Cityscapes
In May, I facilitated a three-day workshop at the National Institute of Fashion Technology, Bangalore that centred on documenting street lettering.
Letter by Letter: Short film & exhibition
In May, I facilitated a three-day workshop at the National Institute of Fashion Technology, Bangalore that centred on documenting street lettering.
In Pursuit of Typographic Cityscapes
In May, I facilitated a three-day workshop at the National Institute of Fashion Technology, Bangalore that centred on documenting street lettering.
New Typewalk
Drift with
Matra Type
As part of the activities happening at Lab59, Pooja led a type walk around the famed Pichola Ghats of Udaipur. Along with the walk participants, she identified noteworthy signs in the neighbourhood with an eye on understanding regional variations in Devanagari letterforms.
Explore more
Exhibitions
At the heart of this project is a vast, always growing archive of sightings that spotlight street lettering from around the country. Enjoy the diversity of letterforms on show, and with the help of filters, follow your own curiosity.
Workshops
Collections group signs together so you can study letterforms from specific scripts, see how various types of establishments present themselves, and consider the usage of materials and fabrication techniques.
Map
All the photographs in the archive are geo-tagged, and the map gives you an opportunity to find typographic patterns within cities and neighbourhoods, or even plan your own type walk.